Creative Marketing Solutions & Case Studies | 師兄 Creative Advertising Agency

The Challenge

Adidas’ new sustainability-driven campaign, “Made By Wind,” had to be executed under tight budget constraints with a major limitation—reliance on pre-approved global visuals. This left little room for differentiation, risking a campaign that would feel generic in a competitive market. How could we take the same global assets and make them feel dynamic, unique, and relevant in Hong Kong?

The Solution

Rather than treating the wind concept as a passive theme, we made it an active design element across all campaign touchpoints. From dynamic digital banners that responded to user interaction to in-store displays that physically moved with airflow, we created immersive experiences that made consumers feel the energy of wind. By embracing motion and tactility, we transformed static assets into something engaging—demonstrating that creativity, not just budget, defines the impact of a campaign.